How to Use Reddit, Quora, LinkedIn, and Medium to Grow Your Chatrank
Use Reddit, Quora, LinkedIn, and Medium to boost brand visibility and get mentioned more often in AI-generated search results
As tools like ChatGPT, Perplexity, Claude, and Gemini redefine how people discover brands and make purchasing decisions, your ability to show up in those AI-generated answers is more important than ever.
We call this your chatrank — a measure of how often and how positively AI models mention your brand when users ask questions in your space. It's the new form of digital authority, and it doesn’t rely on traditional SEO alone.
In this guide, we’ll explore four high-impact platforms — Reddit, Quora, LinkedIn, and Medium — and how you can use each of them to grow your chatrank and be the brand that AI tools recommend.
Why AI Visibility Matters More Than Ever
AI is becoming the new front door to brand discovery. Instead of Googling “best email marketing software,” millions of users now ask tools like ChatGPT or Perplexity the same question. Instead of relying on sponsored content and 10 blue links on page 1, these users expect a short, curated answer.
When someone asks:
-“What’s the best small business accounting software?”
-“Who are the top PR firms for startups?”
-“What are good alternatives to Calendly?”
They’re not shown a list of 10 blue links.
Instead, AI responds with a list of brand names, often in ranked order. These answers are drawing from its training data, web sources, user interactions, and knowledge cutoffs.
What Determines Which Brands Get Mentioned?
Models like ChatGPT decide what to include based on:
-Well-written, highly authoritative content
-How frequently a brand is mentioned online
-The sentiment and context of those mentions
-The credibility of the source
-How often a brand is associated with a certain problem, keyword, or category
That means that your visibility in AI models is shaped by where and how you appear online, even if you're not trying to do traditional SEO.
For example:
-If customers rave about your product on Reddit, ChatGPT notices. We see this all the time with our customers... a good cheer squad on Reddit that is constantly singing your praises in an authentic way will deliver phenomenal results
-If your founder regularly posts helpful insights on LinkedIn, AI starts to associate your brand with thought leadership. The key here is volume... don't be afraid to post often if you have high-quality topics to opine on.
-If you write a Medium post titled “Why [Your Company] Built a Simpler Alternative to Salesforce,” AI may summarize or quote it when a user asks about CRM tools.
This shift means brands must take a more intentional approach to how they appear in conversational data sources — especially across community-driven, content-rich platforms like Reddit, Quora, LinkedIn, and Medium.
How to Use Reddit to Grow Your ChatRank
Why Reddit Matters
Reddit is one of the internet’s most influential communities. It’s structured around interest-specific “subreddits” where users discuss everything from personal finance to SaaS tools to sleep hacks. Reddit posts and comments often appear in Google results. But more importantly, they’re frequently used in training and fine-tuning large language models like ChatGPT and Claude. AND, when the AI models decide to use rag to live-search for additional answers, Reddit is regularly cited as an authoritative source of information.
Because conversations are raw, authentic, and user-driven, brands mentioned positively on Reddit are more likely to be picked up and repeated by AI.
3 Ways to Boost Your Brand on Reddit
1.Contribute to Industry Subreddits
Participate in niche communities (e.g., r/SaaS, r/marketing, r/smallbusiness) where your target customers hang out. Offer advice, insight, and guidance. Authenticity and useful information is key!! Shameless promotion is not the best strategy.
2. Start Threads That Solve Real Problems
Create posts like “Here’s how we solved X problem with Y tool” or “Lessons learned from launching our ecommerce site.” These perform well with users and AI alike.
3. Monitor Brand Mentions and Encourage Advocacy
Use software tools like GummySearch or BrandMention to track your Reddit presence. Encourage customers to share authentic feedback in threads when relevant.
How to Use Quora to Grow Your ChatRank
Why Quora Matters
Quora is a question-and-answer platform where real users ask for advice, recommendations, and deep insights. Answers from experts — especially those that are detailed and well-written — often show up in traditional search results (and therefore when the AI uses rag) and are factored into AI training and citations.
Answering questions on Quora helps associate your brand with specific keywords, problems, and domains of expertise — a big plus for AI visibility.
3 Ways to Boost Your Brand on Quora
1. Answer Questions in Your Expertise Area
Find questions your target audience might ask in ChatGPT and answer them. For example, if you sell a sleep product, look for “How do I stop snoring?” or “Best products for mouth breathing.”
2. Link to In-Depth Content (Strategically)
If you’ve written blog posts, case studies, or customer success stories, link to them — but only when relevant and value-added. Key here is relevant and value-added! Shameless promotion with bad links won't help you.
3. Post Regularly and Build Authority
The more consistent your answers, the more likely you are to be viewed as a trusted source — both by readers and AI.
How to Use LinkedIn to Grow Your ChatRank
Why LinkedIn Matters
LinkedIn is the go-to platform for professionals. From startups to Fortune 500s, it’s where brands build authority, executives share perspectives, and companies position themselves as thought leaders.
AI models increasingly use LinkedIn content to understand professional context: who you are, what you do, and how others in your field talk about you.
3 Ways to Boost Your Brand on LinkedIn
1. Publish First-Person Thought Leadership
Share what you’re seeing in the market, lessons from your customers, or hard-won advice. Original content from founders, marketers, and product leaders gets amplified both by people and AI. This takes real time and thought to get right, but the work can pay huge dividends when done well.
2. Comment on Industry-Relevant Threads
When major industry voices post, leave thoughtful comments that add perspective. These often gain reach beyond your immediate network.
3. Optimize Your Profile and Company Page
Fill out your “About” section with clear, keyword-rich language. Your company’s LinkedIn page should reflect your category, customers, and product benefits in plain English.
How to Use Medium to Grow Your ChatRank
Why Medium Matters
Medium is a long-form blogging platform with built-in distribution and SEO strength. It’s home to entrepreneurs, technologists, journalists, and thought leaders. Many AI models crawl and ingest Medium content because it tends to be rich, structured, and opinionated.
Publishing on Medium gives your brand the opportunity to explain ideas, position products, and associate your name with specific topics — all of which improve AI recognition.
3 Ways to Boost Your Brand on Medium
1. Write Evergreen, In-Depth Content
Focus on detailed, non-promotional articles that help someone understand a problem. Titles like “How to Rank in Google's AI Answers” or “Lessons from Scaling a Shopify Store to $1M” are gold.
2. Contribute to Major Publications
Instead of publishing under your own name, apply to write for popular Medium publications (like Better Marketing, Entrepreneur’s Handbook). Their reach boosts your content’s authority.
3. Use Structure and Sources
Break your post into sections with headers, cite data and examples, and add links where appropriate. AI models give more weight to content that looks credible and complete.
Tips to Maximize Results Across All Platforms
1. Be Consistent Across Channels
Don’t treat each platform as a one-off. Instead, aim for thematic consistency — reinforce the same core value proposition across Reddit, Quora, LinkedIn, and Medium. The AI models see your brand from every possible angle, consistency in messaging and core themes will produce enhanced clarity and help your chances of ranking. Here's an example: If you are a lower-cost option in your niche focused on startups, don't go on Linkedin saying you are amazing with Enterprise clients and then post on Reddit how you are the ideal solution for entrepreneurs just getting started. This will only confuse the AI models.
2. Target the Right Keywords
Use terms your customers actually use in AI prompts. “Best CRM for startups” or “how to get booked on a podcast”. Then create content that naturally includes those phrases.
3. Encourage Organic Advocacy
Ask customers to leave helpful comments or share experiences on Reddit or Quora. These authentic mentions often carry more weight than branded content.
4. Use Your Founders and Team as Amplifiers
AI models value voices. Encourage your CEO, head of marketing, or product leads to actively post under their own names on Medium and LinkedIn.
5. Repurpose High-Performing Content
Turn a popular Reddit comment into a Quora answer. Convert a Medium blog into a LinkedIn article. Repurposing reinforces relevance across AI-visible channels. Tools like Buffer are excellent for this!
6. Engage Where Thought Leaders Are Talking
Reply to comments and join conversations where influencers in your industry are active — this raises your profile and may influence what AI tools associate with your brand.
7. Audit Your AI Footprint with ChatRank
Use ChatRank to see how often your brand is mentioned, how your brand ranks across various prompts, and what types of prompts are opportunities for your brand. Then use that data to refine your content and outreach strategy.
Final Thoughts
As AI models become the new gatekeepers for discovery, the brands that win are the ones that show up — with authority, frequency, and trust.
Reddit, Quora, LinkedIn, and Medium are no longer just content platforms — they are strategic inputs to how AI models understand your brand. The time to invest in your ChatRank is now.
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