There is no switch that makes a website rank in Gemini. Gemini can use web sources and related links, but Google does not publicly document a fixed Gemini-citation ranking formula that we could identify. Google also warns that Gemini may misrepresent how it works, including how it cites sources, so do not treat an AI explanation as authoritative. See Gemini Apps Help. The practical goal is to make your brand easy to find, understand, verify, and recommend.