Feature by Feature
Starter plan ($99/month) tracks ChatGPT only, 1 region, 1 seat. Three AI engines require the Growth plan at $399/month — still limited to 1 region and 3 seats.
Multi-platform tracking across ChatGPT, Perplexity, and Google AI from $499/month. No caps on regions or team seats at the standard tier.
No self-serve option — all tiers require a sales call. No free trial available.
Start immediately without a sales call. Full platform access from $499/month, with a free demo available to see it in action first.
In markets where proxy infrastructure is limited — confirmed for Germany — Profound injects geographic identifiers directly into prompts to simulate local results. The data reflects what AI outputs when told where to be, not what it outputs naturally.
Prompts are never artificially manipulated. What you see is what AI actually outputs for your market.
Multi-brand tracking requires separate projects — no way to group a parent brand and its sub-brands for a unified view within one project.
Track a brand family together in one project — see parent brand and sub-brands in one place without splitting your data.
AI content generation is available on the Growth plan, but Profound's supplemental terms don't guarantee article uniqueness, and AI-generated content typically lacks the credibility signals that earn AI citations.
Content recommendations built around what actually earns AI citations — specific topics, credibility signals, and PR targets — not generic AI-generated text.
What You Actually Get at $99 and $399
The Profound Starter tier at $99/month tracks ChatGPT only, in one geographic region, for one user. The Growth tier at $399/month adds Perplexity and Google AI Overviews — but still limits you to one region and three seats. Multi-region data and comprehensive AI engine coverage are gated to Enterprise, which starts well above $1,000/month and requires a procurement process to access. For a platform that calls itself full-stack, the entry tiers leave a lot of the stack inaccessible. ChatRank delivers multi-platform tracking across ChatGPT, Perplexity, and Google AI from $499/month, without artificial caps on how many regions or team members you can include.
Data Integrity: What Prompt Injection Means in Practice
In markets where Profound's proxy infrastructure has gaps — confirmed in independent testing for Germany and likely affecting other regions — they've documented injecting geographic identifiers directly into prompts to simulate localized data. So instead of asking AI 'what's the best project management software?' in a German-language session, the prompt might read 'what's the best project management software in Germany?' The output changes meaningfully. What you're seeing in those regions isn't authentic AI response data — it's prompted data that Profound's system has nudged toward a specific geography. ChatRank never manipulates prompts to generate results. The data reflects what AI actually outputs.
The Content Generation Question
Profound's Growth plan includes AI-generated content as part of the platform. The stated intent is to produce AEO-optimized articles — content structured to earn AI citations. The practical challenge is that AI-generated content, by Profound's own supplemental terms, doesn't guarantee uniqueness. And the content elements that most reliably earn AI citations — specific expert quotes, verifiable data sources, author credentials, case study evidence — are hard to generate authentically at scale. Content recommendations that tell you what topic to cover, what angle to take, what evidence to include, and which publications to target for PR coverage are more likely to produce citable content than AI-generated articles.
Pricing
Profound
$99–$399+/mo
Starter: ChatGPT only, 1 region. Growth: 3 engines, 1 region, 3 seats.
- Starter ($99/mo): ChatGPT only, 1 region, 1 seat
- Growth ($399/mo): 3 AI engines, 1 region, 3 seats, AI content tools
- Enterprise: Custom pricing, sales call required
- Content workflow agents (Growth+)
- SOC 2 compliance and SAML/SSO (Enterprise)
- CDN bot analytics (requires CDN integration)
ChatRank
$499/mo
Full platform. No sales call required to get started.
- ChatGPT, Perplexity, and Google AI — all from day one
- No region caps, no artificial seat limits
- Content recommendations based on actual citation patterns
- Weekly prioritized action plan
- Authentic data — no prompt manipulation
- Fully managed service available from $5,000/month
Which One Is Right for You?
Choose Profound if…
- You're an enterprise team with a dedicated AEO function and a budget to match
- SOC 2 compliance and SAML/SSO are non-negotiable requirements
- You need CDN-integrated bot analytics to understand AI crawler behavior
- CMS-integrated content workflow agents are a priority for your publishing process
Choose ChatRank if…
- You want to start tracking without a sales call or a procurement process
- You need accurate multi-region data without geographic prompt manipulation
- Multi-platform tracking (not just ChatGPT) matters from day one, not at $399+
- You want a path from visibility data to specific improvement actions each week